We are a leading Below The Line (BTL) marketing agency

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About Us

International Marketing Concepts (IMC) was established in 1989 as a premium merchandise supplier and quickly became a major player in the Australian market.

We partner with global and local brands to assist in leveraging their promotional marketing activities into their target market.

We understand brands. Visibility is key. Built on Innovation, Mutuality and Communication, the team at IMC prides itself on bringing to life solutions that capture our client’s brand strategies, in budget and on time.

innovation mutuality communication
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What we do

Consumer Marketing

  • Sales Promotion
  • Trade Leaders
  • Incentive programs
  • Turn Key Kits
  • SLAM – Strategic Local Area Marketing

Merchandise           & Fulfillment

  • Custom Design
  • Proactive Product Development
  • Catalogue Range
  • Warehousing
  • Pick, Pack and Dispatch


  • Internal – Menus, Fitouts
  • Vehicles – Wraps, Trucks
  • External – Corflutes, Cladding
  • Events – Flyers, Banners, Mesh, Blimps

Point of Sale

  • On Premise – Counter Cards, Posters, Product Glorifiers
  • Off Premise – Flags, Product Display

Corporate Apparel

  • On Demand Catalogue
  • Corporate Range
  • Safety Range
  • Casual Friday Range
  • e-Commerce Business to Business Supply

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Pink Rhino Promotional Merchandise Platform

Pink Rhino

IMC is the home of Pink Rhino, a fast to market merchandise, signage and apparel sourcing platform.

With Over 10,000 products to chose from, Pink Rhino offers a large selection of innovative promotional products and branded gifts for your company to give to your staff, clients or anyone else you wish to reward and impress.

Pink Rhino also accommodates the Rhino Express, which service enables our clients to find last minute, emergency merchandise solutions. Whether the last missing conference giveaway or you have some leftover budget from your event, the Rhino Express can design, produce and deliver in less than 2 working days (*T&Cs apply).

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