Brief: To develop a campaign to increase foot traffic & drive sales between Monday to Thursday to TGI Friday’s.
Execution: IMC developed a cross promotion incorporating: TGI Friday’s, Coca Cola Amatil and Village Cinemas.
Mechanic: “Purchase a 2 course Meal Deal + 250ml Coca-Cola bottle & receive a FREE MOVIE TICKET”.
Result: Sales increased by 9% based on same period in previous year.