About Us

International Marketing Concepts Pty Ltd – IMC – is one of the top 10 “below the line” marketing agencies in Australasia.

IMC was established in 1989 as a premium merchandise supplier and quickly became a major player in the Australian market.

It now offers a full suite of “below the line” consumer engagement services and prides itself on bringing to life solutions that capture it’s clients brand strategy.

IMC Guiding Principles

INNOVATION …is what sets us apart

IMC researches brands, products and services, identifying strategic promotional opportunities and provide the innovation that will enhance your business in the future by:

  • Identifying your business and product strategies
  • Brand development with respect to brand life cycle
  • Identifying strategic promotional opportunities
  • Concept development and creative design, merchandise and premium sourcing

MUTUALITY …is what we strive to achieve

  • Pro-active business relationships
  • Strategic alliances with global business partners
  • Client business development and planning
  • Global outlook

COMMUNICATION …is the key to our success

  • Dedicated account teams work in partnership with clients
  • Innovative marketing and promotional solutions
  • Full concept development, implementation and management
  • Team focus groups with strategist, managers and designers


IMC believes it is the above three principles that set us apart from our peers and provides “best practice” a benchmark to maintain a level of excellence in the market-place.